NaanDanJain Appoints Isaac Orlans as President and CEO of its latest acquisition "Point Source Irrigation"

Kibbutz Naan, Israel, April 1, 2009 – NaanDanJain Irrigation Ltd. (NaanDanJain), a global technological leader for irrigation solutions, has appointed Mr. Isaac Orlans as President of the recently acquired total ownership of US irrigation firm "Point Source Irrigation" (PSI).

Mr. Orlans was a member of Kibbutz Amiad in Northern Israel. He relocated to the USA in 1988 to manage Amiad Filtration Systems USA, a subsidiary of Amiad Filtration Systems Ltd. Orlans has a B.Sc. in Water Management Engineering from the Rupin Technology Institute, Tel Aviv, Israel, with over 25 years of experience in subsidiary management and water technologies.

NaanDanJain is pleased to announce that Mr. Philip Lubars, who managed PSI with great success, will continue to serve in the company. He was appointed to the position of VP Sales and Marketing.

Avinoam Levanon, Senior VP Sales of Marketing of NaanDanJain in Israel, states: "The US market is featured by steadily growing irrigation needs. Mr. Orlans' experience in P&L management, sales and service operations, supply chain management, financial planning & analysis, and positioning product/service offerings will drive revenues and margin growth."

PSI, located in Fresno, CA, is responsible for all sales and customer support in the USA. In addition, the company runs a production site for driplines and fittings. The wholly owned subsidiary overlooks a number of testing sites for new and upgraded lines and works closely with the R&D department of NaanDanJain in Israel.

NaanDanJain, who now owns 100% of PSI, bought the last 30% of the company shares from its Italian partners Irritec and Siplast last February as part of the company's strategy to broaden its worldwide sales and marketing network with wholly owned subsidiaries.

NaanDanJain Irrigation Ltd: A global irrigation company providing technological leadership with the widest range of cost-effective and customized solutions. With over 70 years of experience in more than 100 countries, NaanDan Jain offers top quality products that deliver higher productivity per unit of resources. The 2007 merger of NaanDan and Jain has created an enriching multi-cultural synergy with significant expansion of the product portfolio, R&D activities, and worldwide sales and marketing network. Kibbutz Naan in Israel and Jain Irrigation in India each own 50% of the company.


Article tags: US irrigation market, PSI, acquisition