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What do you do when the plant is pushing through, but the water pressure isn’t enough? You adjust the sprinkler system to low-pressure activities. This has benefited crops in India, Turkey and other nations.
Sales forecast: 2 million sprinklers a year
In some countries that suffer from a lack of energy, water reaches the fields with low pressure. Regular irrigation systems are not designed to work at this pressure, which leads to reduced efficiency and damage to crops. NaanDanJain is continually working on ways to fully adjust its products to the conditions of the fields, crops and weather. In order to provide farmers who suffer from low-pressure water supply with an efficient solution, some of the company’s flagship products have been upgraded: the 5022, 5022SD and AG427 sprinklers have all received the additional letter U to their names, as well as an specially-engineered change in the way water is distributed, so that even under low pressure, the sprinklers provide the best irrigation performance for the farmer. Avinoam Levanon, NaanDanJain's senior SVP of Marketing and Sales, says about the change, "We expect to sell over two million sprinklers to low-pressure markets in India, Turkey and other countries, thus providing a smart, efficient and proper solution for hundreds of thousands of farmers in these countries.
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